Sunday, July 12


“injecting dressed-up luxury into hip-hop style and thereby influencing a new generation of guys to consider more than just a pair of baggy jeans a reflection of their youthful vitality.”
-[Pharrell Williams]

Billionaire Boys Club/Ice Cream.
Photoshoot in The New Order & honeyee Magazines.
Fall/Winter '09 '10

Very Dope looking collection.
I like where these two lines are going, expanding away from more than just t-shirts.
Remember Pharrell says...
“Fashion is more about feel than science.”
“It's never about whether I'm the best-dressed man in the room. Instead it's about comfort and the flow. That's the only way to look good.”

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