Frontin.

“injecting dressed-up luxury into hip-hop style and thereby influencing a new generation of guys to consider more than just a pair of baggy jeans a reflection of their youthful vitality.”

-[Pharrell Williams]

Billionaire Boys Club/Ice Cream.

Photoshoot in The New Order & honeyee Magazines.

Fall/Winter '09 '10

Very Dope looking collection.

I like where these two lines are going, expanding away from more than just t-shirts.

Remember Pharrell says...

“Fashion is more about feel than science.”

&

“It's never about whether I'm the best-dressed man in the room. Instead it's about comfort and the flow. That's the only way to look good.”